The Simple Truth

There is a deceptively simple Commandment in this week’s reading: “a man shall not deceive his brother” [Lev. 25:14]. This is distinct from being a false witness [Ex. 20:16], denying having another’s property [Lev. 19:11] and false judgment, “distance yourself from a lie” [Ex. 23:7]. The topic in this case is financial deception, Ona’as Mammon.

maxresdefaultA person is forbidden from overcharging, misrepresentation and deception, whether when buying or selling. This applies both to hidden defects in an object for sale, and purchasing a valuable antique at a cheap price because the seller is unaware of its true value.

I remember the first time I wanted to buy a car once I was out of school. I was told there was a person in Baltimore named (Rabbi) Meir Sher, at Sher Auto, from whom people purchased vehicles “sight unseen.”

It seemed unbelievable. The business of used cars is known for misrepresentation and deception. Look up “used car salesman” on Google and it will helpfully offer modifiers like “slick,” “shady,” and “dodgy.” You can’t even sell “used cars” anymore — you sell “certified preowned vehicles!” It’s not used, it’s just “preowned,” like a decorative piece is “preowned.” The previous owner had it in their garage and never drove it.

In Baltimore I heard about another dealer named Eli Feldman, with a company called Maven Motors. In total, we have acquired three vehicles from him over the years, and have had fewer problems with his vehicles — used — than with a brand-new minivan we bought from the showroom.

I don’t think it’s coincidence that Rabbi Sher reads his prayers slowly and exactly, or that Eli Feldman is the nephew of the Dean of Ner Israel Rabbinical College. These are people who understand our religious obligations, and live those obligations.

And perhaps this explains why there are now several other successful vendors of used cars in Baltimore (e.g. CarZone Autos, which offers “Over 200 Used Cars to Choose from”, who are also observant Jews. When people know that they can trust you not to deceive them and have a good experience, the word gets around. Instead of having to use euphemisms like “certified preowned,” their honesty makes for good business!

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